Oct 01, 2018 luckily, i recently stumbled into a book called insanely simple. Youll understand how his obsession with simplicity helped apple perform better and faster, sometimes saving millions in. Apr 26, 2012 it was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. Best books about apple and steve jobs you need to read right.
Today apple is known as one of the most valuable companies and brands in the world. Segall writes inline with the principle of simplicity. By this measure insanely simple is a great business book. The author hones in on apples inner processes to show us how we can apply simplicity to our work and why complexity can hinder a companys development. The obsession that drives apples success published april, 2012 is the best i have read. Pdf insanely simple ebooks includes pdf, epub and kindle. The obsession that drives apples success, and its on sale tomorrow.
In insanely simple, youll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. He basically makes the same point about 15 times before launching into some interesting stories. Ken segall explores the way in which apples culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business. The simple stick apples package design team had just returned from. The obsession that drives apples success by ken segall, who had worked with steve jobs for over 10 years. He recently published insanely simple, a book about how mr. Its what helped apple recover from near death in 1997 to become the most valuable company on earth in 2012. He saw firsthand that jobs looked at everything through the lens of simplicity. The obsession that drives apples success kindle edition by segall, ken. Aug 19, 2012 of all the books about apple that have come out after steve jobss death, ken segalls insanely simple. We cannot guarantee that insanely simple book is in the library, but if you are still not sure with the service, you can choose free trial service. Insanely simple reveals the secret of steve jobss success with such clarity, even we nongeniuses can make use of it.
Simply the best business book i have read for a long time. The obsession that drives apples success segall worked closely with steve jobs as an ad agency creative director for next and apple and was a member of the team. I spoke to ken about his new book, insanely simple. Insanely simple is his insiders view of jobs world. In order to read online or download insanely simple ebooks in pdf, epub, tuebl and mobi format, you need to create a free account. Leadership, vision, talent, imagination, and incredibly hard work may have just a bit to do with it. This is the best book on how apple works ive read, so far. Of all the books about apple that have come out after steve jobss death, ken segalls insanely simple.
Use features like bookmarks, note taking and highlighting while reading insanely simple. Jobss ideology about keeping things simple made apple the most successful corporation in the world. Gets inside apples branding and marketing to explain its directness and power. The book talks about the energy steve brought back into the company when he returned. Youll understand how his obsession with simplicity helped apple perform better and faster, sometimes saving millions in the process. In the excerpt, we learn about steve jobss great reaction to criticism of the. Insanely simple, new book on apple, makes its ibookstore. The obsession that drives apples success book online at best prices in india on.
Best books about apple and steve jobs you need to read. The obsession that drives apples success, which purports to provide the answer. For me the test of a good business book is whether it gives me some inspiration and ideas for applying in my own work business. Simplicity isnt just a design principle at appleits a value that permeates every. Download it once and read it on your kindle device, pc, phones or tablets. May 05, 2019 today apple is known as one of the most valuable companies and brands in the world. The observer ken segall has literally captured lightning in a bottle. The obsession that drives apple s success book online at best prices in india on. Steve didnt like complexity in his working relationships any more than he liked extra buttons on his ipod. Jun 04, 2012 if you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns, insanely simple. This book, by one of apples adagency creatives, explores the companys steve jobsdriven philosophy of keeping things simple.
The obsession that drives apples success by ken segall. Ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. This is a great book about the philosophy of simplicity at apple. Insanely simple, though segalls recollections, wants to help readers understand how some of steves ideas and behaviors came to be by following the principles of simplicity. Jun 03, 2016 ken segall, the former apple ad consultant who coined the imac name, wrote the copy for the famous think different campaign and authored the book insanely simple, says that apple is. Youll understand how his obsession with simplicity helped apple perform better and faster. Simplicity isnt the sole factor behind apples success.
New book insanely simple focuses on apples simplicity. Heres one reason you should read ken segalls new book. Ken segalls first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple. It reveals the ten elements of simplicity that have driven apple s success which you can use to propel your own organisation. The turnaround in the company was when it got steve jobs back. The ibookstore download can be enjoyed on your iphone, ipad or ipod touch with the ibooks app and on your computer with itunes. But at a certain point in the past, apple almost closed its doors.
Segalls book reveals what sets apple apart from other technology companies and makes it stand out in a complicated world. Insanely simple reads as a vibrant, narrative modern business book. The obsession that drives apples success and millions of other books are available for instant access. I learned quite a lot about organizational culture while reading ken segalls insanely simple. Everyday low prices and free delivery on eligible orders. Insanely simple, by ken segall is a book about the obsession that drives apples success insanely simple is an easytoread book that shares lessons from segalls career working with steve jobs the king of simplicity himself. If youre interested in jony ive, this book is the closest youll get to him. The obsession that drives apple s success, which comes out this thursday. Insanely simple doesnt want you to know why steve didnt wash for weeks, was a vegan, didnt speak to his daughter for years, or refused to properly park his car. Apr 24, 2012 i spoke to ken about his new book, insanely simple. Apple might be the biggest corporation in the world but its certainly not the most bureaucratic. Insanely simple shares anecdotes on steve jobs and apple. The obsession that drives apples success ebook written by ken segall.
Apr 26, 2012 as a kind of oral history of apple s turnaround and a window into the apple of the late 90s and early 2000s, insanely simple works. The obsession that drives apples success, offers an interesting blend of business advice and anecdotes designed to. Although the examples are, well, simple, it had my synapses firing over and over again with ways to apply the messages in the book. The obsession that drives apples success kindle edition by. Download for offline reading, highlight, bookmark or take notes while you read insanely simple. For a book espousing the advantages of simplicity, it could have used some chopping. It was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. Jan 15, 2017 best books about apple and steve jobs you need to read right now. Enter your mobile number or email address below and well send you a link to download the free kindle app.
Surely there must be some secret formula, some magic insight, some insanely great philosophy driving the company. The obsession that drives apples success could have used some editing. Hoping to fill this gap and tell the untold story about apple of california from a different angle, writer ken segall committed to a project tentatively named insanely simple the obsession. It was the stark contrast of apple s ways that made segall appreciate the power of simplicity and inspired him to help others benefit from it. He talked about the impact apple has had on our lives, what inspired. The simple stick apples package design team had just returned from their presenta.
Best books about apple and steve jobs you need to read right now what are the best books to read about apple, steve jobs, jony ive, and the products that changed everything. It was the stark contrast of apples ways that made segall appreciate the power of simplicity and inspired him to help others benefit from it. Positioning complexity as the villain of success, segall focuses on the importance of simplicity. It was the stark contrast of apple s ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. As a speaker, i am often asked, do you have any realworld suggestions for making an organization. The obsession that drives apples success ken segall isbn. Simplicity isnt just a design principle at appleits a value that permeates every level of the organization. His obsession with simplicity was visible not just in apples products. Insanely simple is a business book that explains apples phenomenal success with steve jobss passion for simplicity. The obsession that drives apples success 3 by segall, ken isbn. Luckily, i recently stumbled into a book called insanely simple.
My first book, insanely simple, focuses on steve jobs and appleand how steves love of simplicity changed the way apple innovated, marketed, sold at retail and even organized itself. Naturally, everybody wants to know how apple does it. The relationship we would have over the years ahead would always remain that simple. The book will be equally at home on your bookshelf next to business classics. The obsession that drives apple s success, offers an interesting blend of business advice and anecdotes designed to help readers understand how jobs and the. As a business advice book, well, it works so far as that genre. It reveals the ten elements of simplicity that have driven apples success which you can use to propel your own organisation. The reader will learn about how steve jobs implemented this structure at apple and upheld it even in the face of critics. The obsession that drives apples success, which comes out this thursday. As a kind of oral history of apples turnaround and a window into the apple of the late 90s and early 2000s, insanely simple works. The obsession that drives apples success 8601234587286. Insanely simple, new book on apple, makes its ibookstore debut. Apr 30, 20 by this measure insanely simple is a great business book. In insanely simple, you ll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls.
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